Selling online is both a science and an art. The internet has so many e-commerce sites that it takes not only a good product but also a cleverly written and engaging product description and a flattering, well-taken photograph to highlight the item you are trying to sell.
A picture is worth a thousand words
It is essential to have a good picture to accompany your product listing. While your product description will focus on the product’s unique features and how it can benefit would-be consumers, the majority of people will head straight for the picture to zoom in and have a look at the product for themselves.
Fortunately, this is quite doable at home without breaking the bank by using a good-quality DSLR camera or even a phone camera. A white background is an important part of your toolkit, allowing the product to stand out and be seen. Online marketplace Etsy explains why lighting is important. You should make the lighting look as natural as possible, with a lightbox being a particularly good way to present your product for photography.
Choose your platform
Once your photos are taken and your product descriptions written, it pays to use a scalable and easy-to-use e-commerce platform such as Shopify. Shopify web design is easy to understand, even for the non-technical among us; what’s more, experts such as https://www.etempa.co.uk/shopify-web-design/ can lend a hand with building and designing your commercial website.
Lifestyle photos
Lifestyle photography tells a story about your product; for example, rather than taking a photograph of an empty water bottle, you might take a photograph of a person drinking from the water bottle at the beach on a sunny day. You get the picture!
The devil is in the detail
Remember to zoom in on any details that are important about your product. If your product has a feature that sets it apart from others on the market, take a close-up of this where you can. Consider also photographing several colours from the range or a collection of products grouped together.
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