Traditionally, websites were designed for PC screens, as this was the device on which most people browsed the internet; however, times have changed. Today, many people own multiple devices and are just as likely, if not more so, to browse on a tablet or mobile phone. This means you should consider how to optimise their mobile experience.
Mobile optimisation
A mobile screen is obviously a lot smaller than a PC, but there is more to mobile optimisation than simply shrinking the page; in addition, it is likely to mean restructuring the page to account for the different scale and allow easy navigation from a touchscreen.
When looking for a designer, make sure they are familiar with mobile optimisation and have experience in creating it for your type of site; for example, if you are looking for Shopify web design, professionals such as //www.etempa.co.uk/shopify-web-design can help.
Mobile-friendly features include responsive screens with fast loading times. The buttons will need to be large enough to allow tapping with a finger, and there should be no content that requires using a mouse. Images will need to be compressed, resizing automatically to fit the screen, and forms should be easy to fill out.
Benefits of mobile optimisation
With vast numbers using their phones for shopping, mobile optimisation broadens your market. It will also help your site rank higher in internet searches. The improved user experience can result in a higher conversion rate, enhance your brand, and help boost customer loyalty, giving you an advantage over competitors who have not embraced mobile optimisation.
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