The best property descriptions do more than outline the appealing features of a home – they help prospective buyers see themselves living in your house. The objective is straightforward: to achieve better viewings of potential products.
Your lead-in should be attention-grabbing. Estate Agents Gloucester can help you with this. Then a sunny garden, parking, ease of local networks, as it goes on. Avoid broad openers like stunning or ‘must see’ – readers will pass over those. For advice from Estate Agents Gloucester, visit a site like Murdock & Wasley.
Then, format it for skimming:
Headline benefit (location/lifestyle)
Critical rooms (cooking area, living space and bedroom areas)
Relevant Facts: (parking, council tax banding and charges) /storage, broadband/ EPC etc.
Outdoor space (garden, balcony, aspect)
The best things about the neighbourhood (parks, shops close by, commuting time)
Offer options for contact, such as ‘book a viewing’ or announce if there’s an open house event.
Use specifics. Lovely outside space, south facing garden, 12-minute walk to station, close to transport, for example. Mention a big improvement if you have had one (a new boiler, been rewired, roof work in the last year).
What to avoid?
Over-hyping: if the photos don’t match up with what is written, credibility goes down.
Ease up on the jargon and filler front: deceptively spacious, immaculate throughout early viewing advised.
Hide negatives
No one likes a wall-of-text so use short paragraphs.
And lastly, end on an actionable note for the buyers: ‘Book a viewing’ or ‘Ask about viewing times this weekend’.
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