Newsletters or insight emails are a great way to keep in touch with your audience. It gives you the opportunity to let them know about your services in detail as well as giving you the chance to share special offers and deals with them. Having an email list is the best way to build up your pipeline of opportunities. You can use your website to increase the number of people on this list.
It is a good idea to speak with an SEO Belfast company such as https://www.rycomarketing.co.uk/digital-marketing-belfast/seo-belfast/ to make sure that you use this in the right way and that you think of any important SEO elements that need to be considered when adding a subscriber button on your website.
There are some common places where you might want to add a subscribe button such as in the header of the home page, and the footer and in some cases, you might also have a pop-up that appears on your website encouraging people to sign up. Make sure that if you have a pop-up you have this done correctly so as not to affect your website or annoy your customers.
Emails lists are incredibly popular because once you have permission to market to your subscribers you own this list. If social media were to disappear tomorrow you would still have a core of customers to whom you could promote your business.