Search Engine Optimisation (SEO) is a hot topic in blogging and content management. If you take the time to learn more about this, it will enable your website to rank higher than those of your competitors.
Read on for five top tips on the best and the worst SEO practices when blogging.
1. Learn about SEO
In order to keep ahead of an ever-changing market, learn what words and phrases are most likely to be popular when writing your content. One website that you can go to for some basic advice is: https://www.bbc.co.uk/academy/en/articles/art20130702112133608
2. Pay an expert to do the work.
If you don’t have the time to learn how to build a website and then apply SEO techniques to it, you can always pay for professional SEO Belfast services, to help write blogs with SEO in mind. https://www.rycomarketing.co.uk/digital-marketing-belfast-northern-ireland/seo-belfast/ is one such company link that provides this type of service.
3. Check whether your Pay Per Click (PPC) campaign is really working for you
If you are using a campaign such as Google AdWords, there are ways of ensuring that you have the right words to give you the best return on your investment, such as using popular names of people, places and companies.
4. Do not allow your website to stagnate
As mentioned earlier, by keeping the content fresh on your website, you will be able to rank higher in the search engine results. If you are short of time, you can always get advice from a company that provides professional SEO services.
Another bad practice is allowing deleted pages to show up as 404 errors, instead of redirecting the user to another page. When removing any pages, ensure that page has a redirection set up for it.
5. Don’t write low-value content
Although many blogs have a specific purpose, some of these are wasted by the distraction of having ads on the website. In some cases, it is not possible to scroll down without seeing ad after ad, some with particularly distracting flashing gifs. This is one of the things that can get a website marked down in search results. It becomes low value because the intention of the blog writer changes from wanting to provide information about a specific subject to generating income through clicks through to other websites.