To stage an event that everyone talks about for the rest of the year, you have to follow some great industry tips. There are some very basic factors to understand when planning an event and some highly important things to consider, to avoid making costly mistakes. Success is however, more than just executing each step in a process. A successful event planner must be prepared to deal with bumps in the road, all manner of challenges and negotiate the labyrinth that is the event planning process. However, here are the most vital steps:
- Setting clear objectives
To be able to judge success, you need to know what your objectives were for the event. You need SMART objectives. These are objectives that can be specific, measurable, achievable, realistic and time scaled. This way you’ll know what to look for during the event and after, be able to measure your success effectively.
- Have the right people
You don’t need a huge team to help, probably just two people who contribute and communicate well. These people will be a lifesaver though, especially for an event bigger than a couple of hundred guests.
- Marketing is key
The old concepts are still relevant – namely the 4 Ps of marketing. Don’t neglect your promotion, product, place and pricing.
- Plan ahead
An event planner without the ability to plan ahead is going to struggle! It’s crucial to plan so deadlines aren’t missed and contingency plans can be put in place.
- Target your audience
The best way to get a fully engaged audience is by targeting the right people to be there. It’s no good having a conference about aging if you only invite 16-24-year olds, for example. Understand who your target audience is, reach out to them and engage them.
As well as targeting the best audience for your topic or product, don’t forget to promote it to this audience. They must know the event is relevant to their needs or you’ll end up with far too many empty seats. For help with all areas of your event, consider an Events Agency Dublin like https://davisevents.ie/
- Consider stakeholders
It’s important to understand who your stakeholders are and if they will benefit from the event. It’s also pays to prioritise stakeholders too and understand which ones will have greater influence on the objectives you decide for your event.
Explore innovative and effective ways to gather feedback and satisfaction. The more satisfied your audience, the more you retain for the future and the more impressive your resume retention figures look when you go for a new job or wish to promote your business.
- Finger on the pulse
Always keep abreast of what’s going on and the latest trends in your industry. During the event, keep your ear to the ground and your finger on the pulse. What are guests saying or doing when they leave meetings, what is the progress with the buffet and how are the crowds moving through the venue.