Search Engine Optimisation or SEO is an incredibly important element of your website and is what helps your website rank higher up in the search engine results when someone times in the product or service that you are offering. As technology advances and algorithmic changes are made to the search engines new SEO trends begin to emerge. One of the best ways to make sure you keep on top of these trends is to employ the services of a Professional SEO services London company like https://www.elevateuk.com/
Here are some of the reported trends that are being used for SEO in 2018 as noted by Forbes.
Content that answers particular questions and provides your current and potential customers with knowledge in areas linked to your products and services have become more sought after. Engagement with your content is important and is what is leading the way in the types of content that is being included on website blogs and news pages.
Website speed is paramount. Not only because users will leave a site that is taking too long to load but also because Google expects that a website will load fully in three seconds or ideally less.
Voice recognition and searching
With the rise in popularity of voice control such as Alexa and Cortana more and more people are using their voice not only to control items in their homes and to select music to play but also to search for websites and products on the internet. SEO will in time have to adapt to ensure that websites are ranking for the phrases that people use in voice recognition as well as those that people are typing on their keyboards. It is thought that around 40 percent of adults and 55 percent of young people use their voice to search for items on a daily basis and this is bound to increase further as voice technology improves and becomes more and more advanced.
If people are using voice technology to search on the internet they are most definitely using their mobile phones. Gone are the days when your website needed to just work on a standard computer. It is essential that your website is mobile friendly especially as over 50 percent of people will search for a website or product on their mobile phone every day.
SEO is incredibly complex and something that you should definitely turn to the experts for.